Information about water and its peculiarity were studied by a chines author and researcher Masaru Emoto.He claimed that human consciousness has an effect on the molecular structure of water. His early work explored his belief that water could react to positive thoughts and words, and that polluted water could be cleaned through prayer and positive visualization.

Since 1999, Emoto published several volumes of a work entitled Messages from Water, which contain photographs of ice crystals and their accompanying experiments. Emoto’s ideas appeared in the movie What the Bleep Do We Know!?

Emoto claimed that different water sources would produce different crystalline structures when frozen. For example, he claimed that a water sample from a mountain stream when frozen would show structures of beautifully-shaped geometric design, but those structures would be distorted and randomly formed if the sample were taken from a polluted water source. Emoto believed that these changes could be eliminated by exposing water to ultraviolet light or certain electromagnetic waves.

Commentators have criticized Emoto for insufficient experimental controls and for not sharing enough details of his approach with the scientific community.William A. Tiller, another researcher featured in the documentary What The Bleep Do We Know?, states that Emoto’s experiments fall short of proof, since they do not control for other factors in the supercooling of water.In addition, Emoto has been criticized for designing his experiments in ways that leave them prone to manipulation or human error influencing the findings.

Emoto’s book The Hidden Messages in Water was a New York Times best seller.^[25][26] Commenting on the book making the list, literary critic Dwight Garner wrote in The New York Times Book Review that it was one of those “head-scratchers” that made him question the sanity of the reading public, describing the book as “spectacularly eccentric.”^[26] Publishers Weekly described Emoto’s later work The Shape of Love as “mostly incoherent and unsatisfying”.